History Timeline

Tracing Our Journey: Past, Present, and Beyond

Capturing the key events and milestones in the history of the Lions of Asia Group and its founder, Kanjeng Pangeran Adipati William Marie Chong Adinagoro.

This timeline outlines the significant milestones and ventures of both the Lions of Asia Group and Kanjeng Pangeran Adipati William Marie Chong Adinagoro, providing a comprehensive overview of their journey and contributions across multiple sectors and regions.

  • 1947

    Company Founding

    The roots of the enterprise trace back to the founding of Pem System Inc., a manufacturer of fire safety systems since the aftermath of World War II. Over the years, it grows into a reputable manufacturer of fire extinguishing systems, now known as PEMALL USA.

  • PRE-1976

    Entrepreneurial Journey

    Kanjeng Pangeran Adipati William Marie Chong Adinagoro establishes a strong foundation by training in Architecture with a background in Electronics and Mechanical Engineering, setting the stage for his entrepreneurial journey.

  • 1976

    Set Up Noblehouse

    Kanjeng Pangeran Adipati William Marie Chong Adinagoro sets up a Property Development Group known as 'Noblehouse' in Hong Kong, laying the initial groundwork for his ventures.

  • 1990

    Leader In Security Business

    Within the Noblehouse group, it expands into the Fire Protection and Security industries, securing notable projects including Taipei’s Chiang Kai Shek Airport, Hong Kong’s Chek Lap Kok Airport, and Mass Rapid Transit projects in Taiwan.

  • Early 1995


    Transitions into technopreneurship, pioneering a diverse range of businesses including Interactive Media, 3-D Animation, E-Commerce Solutions, Consumer Retail, and Home Automation & Security Systems. Establishes a major internet portal in Indonesia and obtains licenses to operate as an Internet Service Provider, while securing Landing Rights into Indonesia.

  • 1996

    Founded Orient Corporation

    Founded Orient Corporation, a Singapore-based fire suppression company. The company manufactures its own Fire Suppression System’s cylinders and plays a pivotal role in fire safety.

  • 1996

    Establishment of Chemori

    The establishment of Chemori, a Chemical Manufacturing Plant with headquarters in the USA and Asia. This venture expands the scope of operations into the chemical manufacturing sector.

  • 2003

    Appointed as Trade Commissioner

    Appointed as Trade Commissioner of Vanuatu to Singapore by the honorable Serge Vohor, then the Minister of Foreign Affairs, External Trade, and Telecommunications.

  • 2005

    Personal Economic Advisor

    Subsequently appointed as personal economic advisor to the honorable Serge Vohor when he became the Prime Minister of Vanuatu.

  • 2010

    Manufacturing Facilities In S.E.A.

    Lions of Asia Group makes strategic investments in several manufacturing facilities across Southeast Asia.

  • 2019

    Establishes a manufacturing plant

    Establishes a manufacturing plant in Malaysia, focusing on Research & Development to create an innovative new clean agent fire suppression system.

  • Present

    Carrying forward the legacy

    Kanjeng Pangeran Adipati William Marie Adinagoro continues to serve as the Group Chairman of the Lions of Asia Group of Companies, carrying forward the legacy of Istana Mataram Kingdom and overseeing various ventures that have contributed to the growth of different industries on both regional and international levels. His dedication to entrepreneurship, technepreneurship, and fostering cross-cultural ties stands as a testament to his enduring commitment.